Stephen Sparrow is the Sr. Director for Retail, Fashion and Consumer Products Marketing for North America at SAP. Stephen is responsible for developing the strategies and tactics to drive SAP’s success across these industries. He is actively engaged with industry associations and is currently Chair Emeritus of National Retail Federation’s Associate Member Council. Stephen has been focused on the retail industry since 1999, with similar roles at Microsoft and Sun Microsystems prior to joining SAP. Stephen’s attraction to “big picture” ideas led him to design and manage operations for Sun’s 30,000 square foot executive briefing center and his support of the creation and operation of Microsoft’s Retail Experience Center.


Stephen holds a LEMBA from Seattle University. He lives in Seattle with his wife and daughter.

STEPHEN SPARROW

Sr. Director Retail & Fashion

SAP