Gary Sheinbaum, former chief executive officer of Tommy Hilfiger Americas, has been named CEO of Ashley Stewart, the leading fashion retailer of apparel, intimates and accessories for women sizes 10 to 36.

Sheinbaum, who spent more than 25 years at Hilfiger, was responsible for guiding that brand through numerous stages of growth and transformation with product innovation, digital initiatives, expansion of wholesale partnerships and novel customer experiences.

Sheinbaum was named CEO of Tommy Hilfiger Americas in September 2014. In his role, he led the North American business and oversaw Tommy Hilfiger’s Latin America operations. Earlier, he served as CEO of Tommy Hilfiger North America beginning in 2009. Since joining Hilfiger in 1995, he worked in various capacities including president of specialty retail, president of retail development for the U.S. wholesale business, and group president, North America for outlet, specialty retail and e-commerce. Before joining PVH Corp., Sheinbaum was president of J. Crew Retail for five years. Earlier, he was the managing director of the Ralph Lauren flagship on Madison Avenue and 72nd Street. He began his career at Macy’s New York, in a variety of store line and buying positions.

During his tenure at Hilfiger, Sheinbaum expanded the products available on the North American e-commerce site, combining the best merchandise from the company’s global assortment. In addition, Hilfiger’s licensing business saw strong results and growth year-over-year in key categories including women’s apparel and outerwear, luggage, tailored men’s apparel, kids’ apparel, watches and jewelry, and footwear. Sheinbaum also built Hilfiger’s outlet business from $170 million in 1999 to $1.2 billion today, and elevated the Tommy Co. store experience through technology and store design.

Sheinbaum fostered a wholesale partnership with Macy’s that reignited the brand in North America in the early 2000s. The exclusive North American deal with Macy’s ran from 2007 to 2019. He also oversaw the development of Tommy Adaptive, the first global brand to create collections for people with disabilities, and has been a highly appreciated and respected leader within our North American organization and together with his leadership group, he helped guide the brand through numerous stages of growth and transformation.

Sheinbaum graduated Bucknell University with a Bachelor of Arts in international business and Spanish.